Bloomingdale’s debuts virtual store during New York Fashion Week

Bloomingdale’s debuts virtual store during New York Fashion Week

Dive Brief: Alongside other retailers and brands developing virtual shopping experiences, Bloomingdale’s has tapped Emperia, a virtual reality tech developer, to create a virtual store in celebration of its 150th anniversary, according to a press release Thursday. The virtual store will showcase products from Polo Ralph Lauren, Marc Jacobs, David Yurman and other luxury brands….

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