‘Hi-tech’, underwhelming: Amazon’s IRL clothing store misses the point of shopping | Amazon
Outside Amazon’s first in-person clothing store in California, Diemmi Le, 22, summed up her experience: “You don’t have to talk to anybody.” For years, Amazon tried – and ultimately failed – to translate its online book business into successful brick and mortar bookstores. Dozens of stores were shuttered this spring. Now, the online shopping giant…