Amazon’s first clothing store opens its doors in Los Angeles

nikholasMay 26, 202204 mins

Amazon’s brick-and-mortar clothing store, Amazon Style, is now open in the Los Angeles, California-area at The Americana at Brand mall, the company announced today along with a video profiling some of its employees. It’s a new addition to Amazon’s lineup of physical locations, along with Whole Foods and its cashier-less Amazon Go and Amazon Fresh…

Amazon opens its first fashion store in Los Angeles

nikholasMay 25, 202203 mins

Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer…