Amazon opens its first fashion store in L.A.: Here’s a peek inside

Amazon opens its first fashion store in L.A.: Here’s a peek inside

STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting…

Read More
Amazon’s First Retail Clothing Store Is Now Open

Amazon’s First Retail Clothing Store Is Now Open

Amazon officially opened its first brick-and-mortar clothing store today in Glendale, California. Located at The Americana at Brand, Amazon Style showcases apparel, accessories and shoes for men and women.  Customers in the metro Los Angeles region are invited to visit the retail space to see products from familiar brands and emerging designers. Amazon Style offers…

Read More
Amazon opens its first fashion store in Los Angeles

Amazon opens its first fashion store in Los Angeles

Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer…

Read More