It’s rare to speak to a small business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they’re only worried about “quality followers.” However, it’s generally the people who just have a couple of followers who get this argument.
As a small business owner why would you would like more Twitter followers? Here are three good reasons:
1. More followers provide social authority. Just like any ranking system, the higher your follower count, the more folks buy Facebook page likes (your customers) assume you are an expert-or at least someone interesting and popular. It may not be valid, but oahu is the way it works in some sort of where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is an ideal tool for spreading tips to a larger audience. When you yourself have ideas worth sharing, why wouldn’t you wish to spread them to as many folks as you can? Twitter helps it be ridiculously easy to accomplish this. The bigger your follower count, the faster your ideas will undoubtedly be spread and shared.
3. More followers results in more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brand, something, a site, or possibly a cause, more followers provide the chance to generate more leads and more conversions. It is a wonderful marketing tool for small businesses.
Before I give you some suggestions on how best to increase how many your Twitter followers, I think it is critical that first I would let you know how not to accomplish it.
Don’t attempt to cheat the system and try to get instantly attract tens of thousands of followers overnight. If something sounds too good to be true, it probably is. If you certainly are a celebrity who has built up a vast audience in some other media channel, attracting followers will take time and effort but the investment will undoubtedly be worth it.
What about buying followers? All things considered, there are a lot of people promoting this type of service.
The initial reason you wouldn’t might like to do the reason being it goes contrary to the Twitter rules. But worse than that’s the fact buy Twitter followers these so-called followers have zero affinity, connection or curiosity about you or your business. It will be like your company sending an immediate mailing to an un-targeted, generic list. The list will be worthless.
Instead of using these supposedly fast-track ways of building up your follower count, I wish to give you some of my favourite proven ways you can get more loyal twitter followers.
Engage and Inform
Twitter is about engagement. It’s an active and fast paced platform, so you’ll need to create content that educates, informs, entertains or inspires your followers. This can be carried out by sharing a great mix of content, both your personal and other peoples. You will quickly build a big following of people who would like to go out with and follow you since they like what you’re saying or sharing.
Proudly display your Twitter button link
If you would like visitors to your website to follow along with you on Twitter then ensure they can see your Twitter button link. You have to create it obvious to them. Don’t bury the Twitter button at the end of your website or blog page. Allow it to be prominent and ask your visitors to follow along with you. If they are in your website they’re obviously thinking about learning more about you and that which you need to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small bit of information that gets attached automatically to the finish of a message message. People typically put their name and contact details in the email signature; however, you are free to place what you may like.) Make following you on Twitter easy. Again, don’t make sure they are hunt for you.
Add your Twitter ID on your company cards and letterheads.
Although this won’t build you an enormous following very fast it is a great habit to get into and is equally as important as adding your physical address, telephone number and email address.
Avoid an excessive amount of promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. Should you, you look such as for instance a spammer-or just clueless. Not only can you NOT get additional followers, you will wear out your existing followers and many only will unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of the people you admire in your industry. Read their tweets to get a sense of who they’re and what their objectives are on Twitter. It’s recommended to follow along with as many folks in your industry or sector as possible. Once you’ve found people and started to follow along with them, it can give them the chance to see both your good content and your online presence. They’re then more likely to reciprocate and follow you back, as will many of the followers who might even prove to be potential customers.
Place your Twitter name in mass media campaigns
If you set adverts in magazines, on television or radio, you’ll need to make sure your twitter name will there be for many to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only way to get noticed by those who don’t follow you, but you have to make your posts simple for others to retweet. So keep your tweets short enough for individuals to be able to add the RT symbol and your username (“RT @yourcompanyname”). So for example, let’s say your name is 14 characters long you will also need to include the space. Which means, to be able to be retweetable, your tweet may be no longer than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so ensure it is easy in order for them to hop to your Twitter account when they visit your Facebook profile. The ideal place will be in the “About” section.
Picture Twitter as a consistent, fast flowing stream. Tweets flow past and in many cases are never seen again. Therefore, you’ll need to help keep your Tweets flowing so that you aren’t forgotten. Be obvious. Be noticeable in the crowd and you will get a much more followers.
Url to Twitter from LinkedIn.
Having a Twitter link in your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so be sure that one of them can be your Twitter account. It will undoubtedly be perfect for networking, especially with the movers and shakers in your industry.
Answer others publicly.
I used to reply to people via Direct Message, thinking what I’d to express was irrelevant to many of my followers. Because I wasn’t replying in public places, this made me look unsociable. So now, I reply almost exclusively in public places, and really, the only those who see those messages are people who follow both me and anyone I am replying to which can be just a small subset of my followers. By doing that, my tweets are sociable although not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you connect to others, the more folks will reciprocate, and that’s precisely what must happen for you to grow your follower count. You need others to introduce you for their followers. However, don’t require a retweet too regularly. Once in a while is okay but if you only post content worth retweeting, people will gladly take action for you and never having to ask!
These tips will really help to boost your follower numbers and hopefully you’ll get some inspiration. That being said, you’ll need to keep in mind: If you’re at the start of your Twitter journey, nobody is really going to be paying much attention to you.
Initially your posts will undoubtedly be lost in a sea of other messages which can be competing for attention, but on the plus side there are not going to be too many those who might find your messages and soon you build up a big following, so this is the perfect time to produce a few mistakes.
Remember: Twitter takes a lot of work, has a tiny steep learning curve and can be a pretty scary place to be on day one. There are all those confusing characters and symbols, strange shortened links, pressure to follow along with people you never know and so many daunting acronyms and buzz words, and undoubtedly the hashtag.
Even so, despite having too much to learn and having to set up some effort, you will still have a lot of fun and it will certainly give your company and your brand a boost.