More and more businesses are seeking to digitally transform their organisations to meet up the increasing demands and expectations of the present day, technically sophisticated customer. But few are prepared for the interior disruption this causes through the entire enterprise, which explains why culture change and change management is indeed important.
For digital transformation to be successful, businesses have to adopt agile methodologies, processes and working practices servicenow partner. Becoming an agile business requires a social change. Similarly, as digital transformation is largely driven by the changing demands and expectations of customers, customer-centric strategies are a must and successfully developing and implementing these new approaches takes a more integrated and fluid organisation.
Laying the Foundations of Digital Transformation
Businesses whose digital transformation projects fail are often guilty of failing to lay solid foundations:
Laying these foundation stones requires huge culture change within the organisation and managing this technique is challenging. Unfortunately, if your organisation desires to be successful, it’s unavoidable.
As a result of ever changing and ever evolving nature of the present day world, businesses have to cultivate a culture of perpetual revolution.
The days of businesses setting a technique for the following 5 years, then waiting for the business enterprise execute that strategy, are long gone. Setting a 5 year strategy is still important, but the requirement to have the ability to rapidly pivot that strategy at will is fundamentally important to the long-term strategic success of the enterprise. Most businesses, especially big and established companies, are difficult to show and for this reason aggressive new market entrants have the ability to sweep in and digitally disrupt industries, markets and supply chains. Established companies are too slow to respond and by the time they have mounted a meaningful response, the new entrant has established a solid position on the market and is almost impossible to remove. Companies have to have the ability to pivot quickly to react to new market entrants and changes in the competitive landscape.
Similarly, as new technologies emerge, customers and other major stakeholder group’s demands and expectations change. The innovation roadmap you’re following today might be redundant in weeks or months. Agility enables quick pivoting of development roadmaps, rapid transformation of customer-centric strategies and the re-engineering of omni-channel customer experiences.
Every one of these cases cause enterprise wide disruption and with the frequency of the disruptions rising, a culture of change and constant revolution is just a must.