We are continuing to make bold moves to establish Walmart as a destination for fashion. It started with work over the last few years to expand our assortment of quality, on-trend and accessible apparel and accessories. More recently, it includes prioritizing the creation and introduction of innovative shopping experiences that help customers discover the assortment…
Dive Brief: Alongside other retailers and brands developing virtual shopping experiences, Bloomingdale’s has tapped Emperia, a virtual reality tech developer, to create a virtual store in celebration of its 150th anniversary, according to a press release Thursday. The virtual store will showcase products from Polo Ralph Lauren, Marc Jacobs, David Yurman and other luxury brands….
Walmart debuted Choose My Model, a feature that allows shoppers to see how clothing would look on a person with a similar height, shape and skin tone. The technology is powered by Zeekit, a start-up that Walmart acquired. Walmart Walmart shoppers have a new reason to skip the fitting room. Instead of trying on a…