![Behind the automation boom coming to the hotel industry, from 24-hour check-in to texting for towels Behind the automation boom coming to the hotel industry, from 24-hour check-in to texting for towels](https://image.cnbcfm.com/api/v1/image/107074120-1654870817400-gettyimages-1296744728-travel-app-illustration.jpeg?v=1654870866&w=1920&h=1080)
Behind the automation boom coming to the hotel industry, from 24-hour check-in to texting for towels
Mathisworks | Digitalvision Vectors | Getty Images For years, hotel operators have under-invested in technology, but persistent labor challenges are forcing a reckoning in the industry. “The labor issue is a big driver for investments in technology,” said Mark Haley, a partner at Prism Hospitality Consulting, which specializes in hospitality technology and marketing. “You can’t…