Character, A New Home-Improvement Brand, Rethinks The Traditional Hardware Store Experience

Character, A New Home-Improvement Brand, Rethinks The Traditional Hardware Store Experience

At this point, you can find nearly anything with a design-centric, DTC, millennial spin. Window air conditioners? Check. Underwear? You got it. Mattresses? Obviously. Yet through all the bright, colorful launches, there’s been one glaringly absent category — home improvement. Sure, some brands have touched upon the space with products like paint and cabinet hardware….

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