‘Hi-tech’, underwhelming: Amazon’s IRL clothing store misses the point of shopping | Amazon

‘Hi-tech’, underwhelming: Amazon’s IRL clothing store misses the point of shopping | Amazon

Outside Amazon’s first in-person clothing store in California, Diemmi Le, 22, summed up her experience: “You don’t have to talk to anybody.” For years, Amazon tried – and ultimately failed – to translate its online book business into successful brick and mortar bookstores. Dozens of stores were shuttered this spring. Now, the online shopping giant…

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Amazon Fashion launches AR shopping for footwear

Amazon Fashion launches AR shopping for footwear

Amazon Fashion is tapping into augmented reality (AR) with a new interactive, mobile experience, ‘Virtual Try-On for Shoes,’ which allows customers to visualise how a pair of shoes will look on themselves. The online retailer said the feature would be available to customers in the US and Canada, using the Amazon shopping app on iOS,…

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Amazon opens its first fashion store in L.A.: Here’s a peek inside

Amazon opens its first fashion store in L.A.: Here’s a peek inside

STATEN ISLAND, N.Y. — Amazon opened its first “retail experience” in Los Angeles this week, introducing a high-tech brick-and-mortar store that is pioneering some sophisticated shopping practices. Located at The Americana at Brand, a shopping complex in Glendale, Calif., the new physical shop is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting…

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Amazon opens its first fashion store in Los Angeles

Amazon opens its first fashion store in Los Angeles

Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer…

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Shop French Fashion From Amour Vert on Amazon

Shop French Fashion From Amour Vert on Amazon

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission. If you’ve scrolled through your social media feeds recently, you may have noticed many creators using French beauty products and putting together outfits inspired by Parisian fashion. The…

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