Outsourcing SEO offshore is becoming increasingly popular as a practical choice for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favourite choice from where SEO is outsourced. This is not surprising considering the fact both countries have abundant method of getting skilled laborers in the field of information technology.
Naturally, projects agreed to western SEO companies have significantly declined crippling their operations. Western SEO companies walk out business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services supplied by offshore companies. To some degree, their sentiments are understandable but when you pay a close attention with their logic, you will realize precisely how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is actually the first attack you will commonly hear from western SEO companies. Somehow that is true, in the exact same manner that it is also true in the west. What I’m wanting to say is, not totally all offshore SEO companies deliver crappy services and not totally all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are actually much better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They’re not just housewives with minimal SEO training but they’re highly skilled professionals with in-depth familiarity with SEO that’s been acquired from intensive trainings.
In the Philippines, SEO professionals need to remain together with their games. Each goes through a lot of trainings, seminars and workshops to have an edge over their peers, which explains why a lot of them have other skills like web design, graphic design, programming etc. This is vital if they would like to keep their job. Why? Because competition is fierce. There are certainly a lot of skilled SEOs but there exists a few position to fill. Essentially, whenever you work with SEO businesses in India and the Philippines, you work with the bests.
One of the biggest challenges that SEO companies in the Philippines and India face is language. As most of the clients are coming from the US, UK, Canada and Australia, they should use English inside their SEO campaign. Since English isn’t their first language, you’d expect problems using their grammar. Fortunately, that is false for all offshore companies. A large number of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their particular content to SEO companies to make sure correctness in grammar.
And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English isn’t their first language, is an excessive amount of an assumption. You don’t have to be an English speaker to realize that businesses operate for the exact same reason – to produce profit. Proper realignment of your SEO strategies to attain your client’s goals and objectives do not depend in your comprehension of the English language.
The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally operate at a much cheaper cost. Employees are paid a meager salary, almost a next of what an American SEO is paid. Or can it be really meager? Nebraska SEO
To compare two professionals from two countries based on the salary without considering their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited because they receive just a fraction of the salary paid to an American SEO, is moronic. The price of residing in India is significantly cheaper set alongside the US, meaning even though their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are certainly a lot of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of the method that you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, actually, it can offer a lot of benefits to your company.