Before diving into the planet of social networking marketing, think about this valuable advice: don’t be everywhere! As tempting because it seems to become listed on every existing social networking site there is, you just won’t have sufficient time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined twelve sites, if none of those work to widen your reach, turn contacts into customers, and raise your sales, your efforts will be in vain.
And because it’s recommended that you join only two to three social networking sites, you have to be very picky. You have to select those that works best to your advantage and offer you everything you need. Facebook, Twitter, and Google+ might be on the surface of the listing of popular social sites but this is not a positive guarantee that they can help your organization online. To make a good choice, you must first understand the several types of social media.
The three types of social networking:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. CBT Web Scraper and Email Extractor Software It also gives the chance to write about a certain topic while allowing people to give comments and interact with the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The 3rd type include wikis and social bookmarking sites. Wikis follow the same concept since the encyclopedia, providing a wealth of information regarding different topics. It provides for creating and editing of informative content. Wikipedia is the main example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you know the basic types of media sites, the next phase is to know which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a certain sector of consumers. LinkedIn, as an example, caters to professionals, and will be your very best bet if they are the people you wish to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
Which kind of content do you wish to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Are you looking at video marketing? YouTube is the utmost effective option. Pinterest and Instagram are good for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the ideal platforms.
How much time and budget do you have?
Time and budget also play a role in your decision. You’d have to examine the sites’features as well as marketing platforms. Though some provide free advertising, others require a fee. Some sites tend to be more time-consuming to control while others would just take a portion of one’s time to use and maintain.
Understanding the different structures of social networking and considering the abovementioned factors can assist you to land the best choices for the social networking marketing needs.